Primarily we work with companies to produce Promotional & Marketing videos for their websites & social media pages. These short videos which are typically 2 to 3 minute, are designed and produced to quickly inform potential customers about:
Who your company is.
What makes your company stand out as extraordinary and...
Why your customers should want to do business with you..!!!
We work together with key members of the organization to develop the "message" and the look & feel of the video. The video is designed to set the "mood" so that each customer who views the video gets the right information delivered exactly as intended and normally in the company spokesperson's own words. And best of all, customers get the message quickly and easily, without having to read through pages of information. In addition to using these videos on websites and in social media, some companies find these videos to be the perfect way to "take control of the message" with new customers by having salespeople present "First Look" videos via iPads/tablets.
Please see below for the various types of videos we produce.
Promotional & Marketing Video Production - Help target audiences engage with your product or service. Promotional or marketing video is now widely regarded as one of the most effective methods for advertising products or services. A promotional video allows organizations to quickly and powerfully communicate the main features of their products or services. An effective promotional video should be engaging, memorable and grab the attention of your customers. Studies have found that website visitors who view a product or service video are on average 85% more likely to buy than visitors who do not.
Creation: For a promotional video to connect with your target audience, content should be both compelling and of relevance to your customer. Therefore, the first step to a successful promotional video must be to consider the audience and how best to captivate them with your product or service. We will work alongside you at every step of the production process, ensuring that you are comfortable and as involved as you wish to be.
Corporate Video Production - Explain your organisational story or corporate overview in an engaging manner. A professional corporate video is an effective tool for organizations wishing to communicate their corporate story and show their personality across a variety of digital platforms. We will make sure your target audience not only sees and hears your message, but remembers and engages with it as well.
Creation: Bart Baldwin Visual Arts takes time to listen and understand your organization before making suggestions on how we can help you achieve your aims using digital video and motion graphics. We can help at every stage of the process, from script to screen. We will ensure you feel comfortable with each element of the production.
Engage: Your digital video should not only look and sound great, but must help you better communicate your organizational message. As every organization is different, your corporate video will be tailored to meet your individual needs. This ensures your video will create impact with those that matter; your target audience.
Event Video Production - Create a permanent record of your event and expand your audience. Video can help bring your event to life, whether it’s a festival, conference, product launch, award ceremony or fashion show. Professional video is an effective tool to extend the audience of your show and allow it to be globally accessible.
Creation: We will capture the energy, ambiance and the all important little details which make your event unforgettable. Whether it’s to celebrate an event’s success, generate PR or simply for archival purposes, we capture the mood and express the atmosphere so that you can relive the event through digital video.
Large or small, single camera or multiple set-up, we will work with you from start to finish to ensure that we don’t miss a moment.
Engage: Your video should not only look and sound great, but must help you better communicate your event message. We will work with you to ensure that your event video engages with your target audience.
Training Video Production - Train processes and present ideas to colleagues or customers. Training videos have for many years been used to deliver a clear and consistent message within a learning environment. Training videos enhance learning and understanding (the goal to any training program), as they are more engaging, communicate more effectively and can deliver anytime when it’s convenient for the learner. Videos can also be revisited at a later date to help embed learning and understanding. With the introduction of E-learning and increased access to online training, on-demand video is the most efficient and cost-effective method for improving the skills of your workforce.
Creation: As the retained video production company for many national organizations, we understand the importance of interpreting your training information in a straightforward, engaging and easily digestible format. Your video will be produced to your specific requirements and will remain adaptable and updatable, as your programme develops.
Engage: Video will help your training program better engage with the audience and therefore deliver increased learning and understanding. As communication experts, we will help ensure your video effectively communicates the key learning points of your training program.
About The Equipment...
We use professional quality cameras & lenses as well as pro lights and stabilizer equipment to record 1080p HD video. We also use profession audio equipment and software to ensure that the videos which we produce sound as good as they look.
We use equipment and software by: Olympus, GoPro, Sony, Sennheiser, Shure, Rode, Tascam, Apple (Macbook Pro), Final Cut Pro X, Adobe Lightroom and Photoshop (for stills), Abelton Live 8 and iZotope... just to name a few.
Call today for information on how we can work together to produce a high quality and impactful video for your company.