Why Do You Need a Commercial Video?

"Online video is proving to be a powerful marketing tool for many businesses. Indeed, if a business
 is not doing video, they are now behind the competition…"  Sage Lewis - Leading Digital Marketing Expert
 
 
 

Online Video Statistics

General Video Statistics

  • 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (ReelSEO)
  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
  • Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
  • A minute of video is worth 1.8 million words (Forrester Research)
  • Over half of 25-54 year olds share video online (eMarketer)
Why Do I Need a Marketing Video by ThreeMotion
 

 

Video For Websites

  • Retail site visitors who view video stay two minutes longer on average (Comscore)
  • 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)
  • 96% of consumers find videos helpful for making online purchase decisions (ReelSEO)
  • The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
  • Posts with videos included will attract 3 times more in-linking domains than a plain text post (Moz)
  • Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)
  • Using video on landing pages increases conversion rates by 80% (EyeView Digital)

Video For Social Media

  • Of the top 50 most-shared pieces of content, 48% were video, and 24% were image-based (Moz)
  • YouTube receives over 1 billion unique visitors each month (YouTube)
  • Over 6 billion hours of video are watched each month on YouTube – that’s 50 % more than last year and equates to almost an hour for every person on the Earth (YouTube)
  • YouTube is now 28% of all Google searches (Google)
  • YouTube reaches more adults aged 18-34 than any TV network (Nielsen)

Video For Mobile

  • Mobile makes up almost 40% of YouTube’s global watch time (YouTube)
  • Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)

Video For Email

  • 82% of Marketers say that video email marketing is effective (ReelSEO)
  • When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian)
  • Emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video. (GetResponse.com - Results from over 800,000 emails sent from GetResponse Pro accounts)
  • Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)

Online Video Advertising

  • Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (ReelSEO)
  • 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates. (MarketingProfs)
  • 31% of brands say they will pull campaign funds from broadcast TV advertising to invest video advertising, up from 19% last year (ReelSEO)
  • 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago (MediaPost)

 

Examples of Companies Harnessing the power of video

  • Stacksandstacks.com reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t.
  • Ice.com found that viewers who chose to view video converted at a 400% increase over those who didn’t. The site also credited video with decreasing returns by 25%
  • Shoeline.com experienced a 44% increase in online sales conversions by using videos to showcase their products
  • Living Direct found that videos boosted conversion and increased time on site by 9%
  • Pegasus Lighting increased conversion by 27% with on-site video.
  • Zappos saw increases of 6% to 30% in sales for their products that had a video accompaniment